Empirica will handle all the tedious logistics: from crossing your independent variables to form treatments, randomization, synchronization, data collection, and managing players. You get straight to what is unique about your research and what interests you, whatever that may be.

Study more complex tasks and set up interactions that happen over any period of time, from seconds to months, or among any number of people, from a single player to groups of any size. Don’t be constrained by the limitations of standard behavioral experiments.

It is easy to implement simple A/B tests with independent players in Empirica. But it's just as easy to implement group experiments with real-time or asynchronous interactions in a factorial or within-subjects design, or designs involving multiple types of units and conditional logic.

Empirica provides you with easily configurable artificial players that can be included in the experimental game. This allows for studying Human + AI social systems. This hybrid system could be the future of our society!

Empirica is based on widely-used web technology standards: Javascript and React.js. This means you can create your own experimental games with only little prior programming knowledge.

Deploy your experiment from a web interface and watch the progress in real time with the ability to create one-way mirrors to observe the behavior of players in your virtual lab.